In February 2025; Ronald Batenburg joined the global ERA network as a partner. In his profile text; you can read a brief summary of his time before ERA and the expertise he brings with him. To get to know our new people a little better; we ask each new partner six questions after they join. Read Ronald's spontaneous response:
1. Why this new step in your career?
Starting my own business is something I have thought about many times. Although it never happened earlier in my career; now feels like the perfect moment. My choice for ERA Group is a well-considered one. I am convinced that the proposition is solid and well thought out. The concept fits in seamlessly with my expertise and I see many opportunities to get started with it.
2. Was this what you wanted to be when you were a little boy?
As a child; I dreamed of becoming a professional ski instructor. Unfortunately; injuries threw a spanner in the works. In the end; I consciously chose the business world; attracted by the countless opportunities and challenging development prospects it offers.
3. Every career has its ups and downs. What are you proud of? And what would you like to do over?
I look back with pride on two developments at Ricoh to which I contributed. I built a top team in the healthcare sector that succeeded in dominating the market within two years. I also led the transition from agent to distributor in the indirect channel – a crucial step for Ricoh and a valuable experience for me.
If I could do anything over again; it would be my time at DHL Express. The COVID pandemic forced a shift in focus to operational efficiency; whereas I would have preferred to focus on further growth and innovation of the business.
4. What kind of (work) challenge would you like to be woken up for?
I'm not the type to sit around twiddling my thumbs. My energy gets a boost when interesting changes or innovations need to be made.
5. Who is your role model?
I have great admiration for top athletes; and Sven Kramer is an excellent example of this. His focus; mentality; results and personality appeal to me enormously. What fascinates me most about top athletes is their dedication: getting the very best out of themselves day in; day out; and still wanting to improve.
Although I am not a professional athlete myself; I recognize that mentality. I played hockey for years; I am an avid skier and nowadays I play a lot of golf. In sport; I always want to win; and I take that attitude with me into my business life. The difference is that in my work; I like to seek win-win situations and achieve success together with others.
6. What is your ERA dream?
That together we can continuously deliver services that make a real difference to our customers. Personally; I want to look beyond my current expertise and delve into new areas. Ultimately; for me it's about adding real; future-proof value – for our customers; for us as partners and for the entire ERA Group.
ERA is delighted that Ronald Batenburg is joining the network and wishes him every success and enjoyment; in line with his personal motto: 'Success is where preparation and opportunity meet'.
