- The day electricity also started hanging up the “sold out” signPosted by Eva Linares on Linked
- In on March 10, 2026,
- Why Anticipating Electricity Capacity Is Becoming StrategicThere’s a very common situation when you’re traveling by car and decide not to book a hotel.
You want to keep the freedom to choose as you go, so you drive along calmly, thinking that when the time comes, you’ll find a room without any trouble.
Δεν είναι περίοδος αιχμής. Δεν γίνονται συνέδρια. Υπάρχουν δεκάδες ξενοδοχεία.
So you book late. Or even on the same day.
And when you arrive in the city… everything is fully booked.
If you’re the type who plans ahead, this has probably never happened to you.
But if you’ve ever planned a trip on the fly, you know the feeling: stress, uncertainty, and the uncomfortable question of what to do next.
Κάτι παρόμοιο αρχίζει να συμβαίνει και με την ηλεκτρική ενέργεια.
And the same goes for energy cost optimization.
- Η ενέργεια αποτελεί πλέον ζήτημα πρόσβασης και όχι μόνο τιμών
Εδώ και χρόνια, ο διάλογος για την ενέργεια στις επιχειρήσεις περιστρέφεται γύρω από ένα ερώτημα:
«Σε ποια τιμή αγοράζουμε ενέργεια;»
But now another question is beginning to emerge—one that until recently seemed unlikely:
«Θα υπάρχει η δυνατότητα να συνδεθούμε όταν το χρειαστούμε;»
According to data published by Red Eléctrica, only 25% of the connection points in the transmission grid currently have available capacity for new demand.
In other words: three out of every four “outlets” on the grid are already saturated.
Και αυτό δεν αφορά μόνο τους νέους κλάδους.
It affects expansions, new production facilities, data centers, and urban development projects.
And, of course, it can also affect your company.
- A problem that almost no one seesWhen it starts to get overloaded, you don’t notice it.
When it’s overloaded, you don’t notice it.
There are no visible traffic jams.
Δεν υπάρχουν κόκκινα φανάρια.
There is no clear sign that the system is reaching its limit.
Και όμως, ο αντίκτυπος μπορεί να είναι τεράστιος.
You surely remember last year’s massive blackout; it came without warning and faded from our memory. No one saw it coming.
According to energy analysts themselves, a collapsed grid can delay the establishment of new industries or strategic investments for years.
Με άλλα λόγια: το πρόβλημα δεν εμφανίζεται στον λογαριασμό.
It shows up when your company wants to grow.
- When energy ceases to be a purchasing itemIn many executive committees, energy is still treated as a purchasing department item.
The price is negotiated, the contract is signed, and the matter is filed away as “resolved.”
But when the infrastructure starts to reach capacity, that approach is no longer enough.
Because it’s no longer just about how much energy costs.
Because it’s no longer just about how much energy costs.
It’s about whether you’ll be able to access it when your business needs it.
Και σε εκείνο το σημείο, η ενέργεια παύει να αποτελεί λειτουργικό ζήτημα.
Αυτό αποτελεί στρατηγική απόφαση.
- Όταν όλοι θέλουν το ίδιο δωμάτιο
The problem isn’t that there’s a shortage of electricity.
Στην πραγματικότητα, η Ισπανία σπάει ρεκόρ στην παραγωγή ενέργειας από ανανεώσιμες πηγές.
The real problem is something else: while more and more energy is being produced, the grid that must transport it isn’t growing at the same pace.
By 2024, around 8% of the renewable energy generated was already being wasted, and by 2025 that figure had doubled.
Meanwhile, new industries wait years to get connected—that plug they need to start operating.
Είναι σαν μια πόλη γεμάτη ξενοδοχεία… αλλά με ελάχιστα διαθέσιμα δωμάτια.
- The difference between planning ahead and being late to the partyWhen you travel to a city hosting a major event, there are two types of travelers.
Όσοι κάνουν κράτηση μήνες πριν.
And those who arrive thinking that, somehow, they’ll find something.
In the energy sector, unfortunately, there are still many companies that operate like those second types of travelers.
Companies that anticipate what they will need in the future—whether new plants, expansions, or process electrification—have a better chance of securing that desired connection.
Those who wait until the last minute face a problem that has nothing to do with price.
Εξαρτάται από τη διαθέσιμη χωρητικότητα του δικτύου.
- The questions a CEO should start asking themselves
If your company relies on electricity to grow, run processes, or expand production, you might want to start asking yourself some questions:
- Έχουμε εξασφαλίσει την απαραίτητη ηλεκτρική ισχύ για τα σχέδια ανάπτυξής μας;
- Έχουμε υπολογίσει τις ανάγκες σύνδεσης με επαρκές περιθώριο;
- Are we treating energy as an operational risk or just as a purchase?
- Γνωρίζουμε πώς θα επηρεάσει την επιχείρησή μας μια καθυστέρηση δύο ή τριών ετών στην εγκατάσταση μιας νέας σύνδεσης;
- Γιατί υπάρχει ένα πράγμα που πρέπει να είναι σαφές:
- the power grid is not an unlimited resource.
- The problem isn’t paying more for electricity.The strategic mistake rarely lies in paying a few cents more per kilowatt-hour.
The real mistake is usually realizing too late that there is no available capacity when your company needs to grow.
Και τότε το πρόβλημα δεν είναι πλέον η τιμή.
The problem is that there’s no outlet.
And at that point, there’s nothing left to do but wait for capacity to become available on the network.
Κάτι που μπορεί να διαρκέσει χρόνια.
- Traveling with a reservation or relying on luck
At this point, I’m sure your company doesn’t want to rely on luck.
Companies that plan their grid access in advance have room to make decisions.
Αυτά που δεν εξαρτώνται απλώς από τη διαθεσιμότητα του συστήματος.
Γιατί η διαχείριση του κόστους είναι ένα θέμα.
Και η διαχείριση της αβεβαιότητας είναι εντελώς διαφορετική υπόθεση.
If you want to analyze your company’s exposure to this problem and explore options for anticipating it, we can review it together.
Because in the energy sector, getting there first often makes all the difference.
Σας ευχαριστούμε που μας διαβάσατε και αυτή την εβδομάδα.
Have a great day.
