For years; I thought the secret was in measuring everything.
Every KPI; every expense; every percentage.
Until I read John Doerr's "Measure What Matters." I was looking for a method to organize objectives and found something much more important: a purpose.
The book explains OKRs (Objectives & Key Results); a way to align efforts with results. But what struck me most was a simple idea: "Measuring without purpose is losing your way with a perfect spreadsheet."
Since then; every time I help a company optimise costs or review processes; I pause before opening Excel:
👉 Does what we are going to measure really matter?
👉 Does it bring us closer to the impact we want to achieve or just to an empty goal?
Because measuring is useful; but only when you know why.
Do you also feel that sometimes we measure too much and understand too little?
