
- World Logistics Day: Why Companies Can No Longer Afford Reactive Logistics
- On February 16, World Logistics Day, in a context where this function has ceased to be merely an operational cog and has become a decisive factor in business competitiveness. After years marked by disruptions, geopolitical tensions, cost inflation, and changes in trade flows, logistics has taken center stage in companies’ strategic decisions.
- From ERA Group
- Spain, a consulting firm specializing in cost optimization and supplier management, they warn that today logistics is no longer measured solely in terms of efficiency or speed, but by its ability to absorb risks, guarantee service, and protect margins in an increasingly uncertain environment. Companies are competing less and less on an individual basis and increasingly through the supply chains of which they are a part.
- Recent experience shows that impacts do not travel in a linear fashion. A geopolitical conflict, a regulatory change, or a disruption at a specific point in the world can quickly translate into delays, cost overruns, product shortages, or a loss of visibility for planning. In this scenario, reacting once the problem has already materialized is often too late and costly.

- From ERA Group’s perspective, this scenario reinforces a key idea: the major challenge for Spanish companies is to shift from reactive logistics to logistics designed for uncertainty. This involves reviewing procurement models, diversifying suppliers and routes, understanding the true cost of serving the customer, and treating logistics as a strategic lever, not just a cost center.
- To mark World Logistics Day, Fernando Vázquez, consulting partner at ERA Group Spain, analyzes the current situation and answers questions such as:
- Why has logistics become a key factor in competitiveness and not just efficiency?
- Which logistics risks are currently most underestimated by Spanish companies?
- Which sectors are most vulnerable to poorly designed logistics in an environment of global tensions?
- What should companies be doing now to prepare their supply chains for a constantly changing worldIf you are interested in interviewing him, please feel free to contact Fernando.








































































































