We had the privilege of attending the presentation of the first Directory of the Superintendency of Competition in Guatemala. What seemed like just a technical conference turned into an invitation to rethink how we view competition... and fear.
💡 In this article; we explore:
🔹 Why moving from a culture of fear to a culture of competition may be the best strategy for growth.
🔹 What is the "relevant market" and why should all companies be familiar with this concept?
🔹 Why the real risk is not having a dominant position; but not knowing how to use it.
🔹 What can your company do today to prepare and turn this law into a competitive advantage?
🚀 In addition; we analyze why now more than ever Guatemalan companies must focus on efficiency; cost optimisation and strategic preparation... and how an ally like ERA Group can be key in that process.
👉 We invite you to read the full article here and share your thoughts. Are we ready to compete?
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