Waste to Value: How Rosewood Reduced Written-off Stock Disposal Costs by 47%

The Client

Rosewood Pet Products Ltd (Rosewood) is a leading pet products brand. Since 2011, ERA has acted as a specialist advisor on Waste Management to Rosewood - reducing cost and risk while navigating a shifting compliance landscape and anticipating policy changes before they bite.

The Challenge

Rosewood identified a batch of cushions made from 100% polyester (outer fabric and internal wadding) that were missing fire-retardant (FR) labels. While animal bedding typically doesn’t require FR labelling, Rosewood couldn’t guarantee end-use once the products reached the market (e.g., used in homes), and - acting responsibly - wrote off the stock.

That decision created a cascade of cost and operational pressure:

• Sunk product cost already incurred.

• Ongoing external storage fees for the written-off stock.

• A likely secure destruction route via incineration, with the added policy risk that future inclusion of incineration in the UK Emissions Trading Scheme (UK ETS) could make disposal more expensive over time.

Operationally, Rosewood estimated 150 pallets across mixed box sizes - roughly five outbound loads from storage. Any destruction provider would also add de-packing/handling, processing, and transport charges. A quote from the incumbent waste supplier came in at just over £12,000 for the estimated 150 pallets; the final tally was later confirmed at 176 pallets, meaning the destruction route was projected to exceed £15,000 before extras.

ERA’s Approach

We led with compliance-first, cost-smart thinking. ERA expert Dan Howells reviewed the legal position and future policy signals (including the pending UK Emissions Trading Scheme), then prioritised a waste-hierarchy uplift: avoiding destruction where a safe, compliant recycling pathway exists.

Drawing on plastics recycling expertise, we inspected the cushions on site and took sample units to confirm there were no treatments that would block recycling. In parallel, we activated our network. Using our extensive market knowledge of the waste industry, we re-connected with – a leading and innovative waste recycling company who operate with the Salvation Army at their processing facility. A 2–3 pallet trial was arranged to test intake across different cushion shapes and packaging formats.

The trial proved the polyester could be pelletised. While the pellet would be lower grade, the supplier had a downstream manufacturer needing exactly that specification, creating a ready end-market and closing the loop. With proof in hand, we moved fast: the first full load was delivered and processed without issue. Over seven loads - roughly 420 hours of site work including receipt, unloading, de-packing and bulk shredding - 6.68 tonnes were produced of polyester pellets ready for reuse (e.g., spun into yarn or used in moulding).

The Results

Rosewood avoided £7,000+ in costs versus the >£15,000 destruction route, diverted all 176 pallets from incineration, and freed up external storage. The solution aligned with Rosewood’s environmental policy. Crucially, the pelletised output had a verified buyer, ensuring the material was actually reused rather than simply transferred.

Savings Summary

Cost avoided: 47% saving on traditional waste disposal costs

Waste diverted: 176 pallets (various box sizes)

Material recovered: 6.68 tonnes of polyester pellets

Loads processed: 7 (first load March 2025)