KIND is the leading family-owned company in the hearing aid industry. With a total of over 700 specialist shops and more than 2,500 employees, KIND is one of the world's most successful and fastest-growing companies in its sector. KIND continuously develops its high quality standards in close cooperation with experienced ear, nose and throat doctors and health insurance companies. In addition, KIND develops and manufactures high-performance hearing aids in Kölleda, Thuringia, through audifon, a KIND Group company, and distributes them in over 65 countries. In order to optimise its own cost structure, the company commissioned Norbert Lieke to examine various material cost areas. The expert Bert Kuypers analysed the area of printed matter and marketing materials.
