A large retailer optimises marketing costs by 27%

Decathlon Case Study

Overview

Decathlon, a chain of innovative stores and brands, improves efficiency and optimises marketing costs.

ERA Group Romania was invited by Decathlon Romania to provide an analysis of global expenditure for the marketing costs category. The aim of this investigation was to optimise the associated costs without reducing quality or services; on the contrary, to increase the quality of the products and services that Decathlon Romania purchases in this category, whenever possible.

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"ERA helped us in our common purpose of making the pleasure and benefits of sport accessible to all, while minimising and effectively managing costs, ensuring that Decathlon upholds the values of vitality and responsibility in its relationships with all our sports enthusiasts' customers." [Eric Mazillier & Olivia Mariescu - Decathlon]