Marketing budgets under pressure: effectively exploiting potential savings in the area of print materials

Even though digitalisation is becoming increasingly important; printed materials such as catalogues; flyers and brochures remain key components in the marketing mix of many companies. Physical touchpoints create memorable brand experiences that are irreplaceable for many customers. However; rising material and production costs are challenging companies to tap into specific savings potential in the area of printed materials.

How can printing costs be optimised?

1️⃣ Adjust paper quality and volume: Slightly adjusting paper weight; using more sustainable materials or calculating print runs more precisely often results in significant cost savings – without compromising the impact of the printed materials.

2️⃣ Review flexible printing partners and framework agreements: Competitive pressure in the printing industry offers opportunities to secure better terms through tenders or framework agreements. Regular market research helps to ensure that you always get the best value for money.

3️⃣ Optimise production and distribution: Clever planning of layout; printing processes and logistics takes the strain off the budget without compromising on quality.

With a strategic view of the cost structure; companies can continue to use print materials effectively and cost-efficiently – and get the best of both worlds; digital and analogue; for their marketing. Especially now that the printing industry is under margin pressure; according to the industry association; it is the ideal time to take a close look at these costs.