Kickoff Spa, a Tuscan company that holds the worldwide licence for the Sundek brand, asked ERA Group to carry out an analysis of the company's indirect costs, with particular attention to transport expenses. The project was supervised by Ugo Rietmann, Client Manager, and Marco Fadda, Cost Manager and transport expert, with the collaboration of Dr Emma Bettini, Logistics Manager and project manager for the transport project on behalf of Kickoff Spa.
Transport costs in the fashion industry are particularly important because the seasonality of the product is evident, purchasing and sales campaigns are extremely short and, in this specific case, activities are concentrated in a four-month period, from February to May. Compliance with deadlines, the required levels of service and widespread distribution to points of sale in tourist locations or specialised logistics centres therefore require quality suppliers capable of meeting every specific customer requirement.
In the specific case of Kickoff Spa, ERA Group consultants identified three main segments for analysis: the Import segment (SEA/AIR) from the Far East, the Transport segment for domestic sales and, finally, the Transport segment for international sales.
