Niri Patel
ERA Group Area Developer for India North, BNI Senator, and the Master Franchisor who built fit20 UK into the brand’s fastest-growing and largest market outside the Netherlands.
With over 30 years of business leadership and entrepreneurial experience, Niri Patel is ERA Group’s Regional Director for North India. He supports organisations in achieving sustainable cost efficiencies through structured procurement optimisation and strategic supplier management.
A successful multi-business leader, Niri is also the Master Franchisor for fit20 UK, which under his guidance has become the brand’s fastest-growing and largest market outside the Netherlands. His ability to scale high-performance business models translates directly into his work with ERA Group, where he helps organisations realise measurable savings and long-term operational resilience. Recognised as a BNI Senator for his contribution to business communities and founding BNI India, Niri brings a disciplined, relationship-driven approach to supporting clients and partners. As ERA Group expands across India, he collaborates with regional experts to deliver consistent value and trusted advisory support across diverse industries.
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