Jeroen van Beek joined ERA Group as a partner in 2025. With extensive experience in the consumer goods and entertainment industry and a keen eye for commercial opportunities, he guides companies in increasing their success.
Prior to this, Jeroen held national and international management positions at Hasbro and The Walt Disney Company for more than 20 years. By developing the right market strategy at the right time, building multifunctional teams and strengthening customer relationships, he achieved measurable growth in retail, wholesale and e-commerce. Jeroen combines his analytical mind with a pragmatic approach.
This enables him to quickly translate complex issues into efficient solutions. This is also his focus when helping ERA clients achieve sustainable results. Always with attention to both strategy and policy as well as concrete implementation.
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