Cost optimisation expert with 4 years experience.
Heikki Havusela is an experienced business leader and entrepreneur with a long background in wholesale, retail, and brand distribution, both in Finland and internationally. His broad expertise — including import operations, logistics, financial management, and process development — combined with extensive experience in executive, board, and ownership roles, makes him a reliable partner for driving business efficiency and sustainable growth. In his current role, Heikki serves as the owner and responsible leader of Active Marin & Outdoor Oy, a brand distribution and agency company established in 2006. The company represents a portfolio of outdoor and sports brands and has demonstrated consistent growth. A small, agile team enables fast decision-making, flexible customer service, and the ability to respond rapidly to market needs. Heikki’s core strengths include cost-structure optimization, operational efficiency, international market insight, and entrepreneurial leadership. His responsible and long-term approach is reflected both in strong financial performance and in the way he builds and develops client and brand partnerships. He is a trusted representative for the company — a clear-thinking, solution-driven professional who brings measurable value to brand principals, retailers, and strategic partners.
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